Social media refers to methods of communication where individuals produce, share, and/or exchange knowledge and concepts in online groups and networks.
1. Facebook
The fact that Facebook is ranked first among the top 11 social networking sites for businesses shouldn’t come as a great surprise. With 2.41 billion daily active users, Facebook is the most popular social media network and every company should use it. Whether your company’s objective is lead generation, brand exposure, website traffic, or online conversions. When used effectively, Facebook should (and most likely will) significantly help you achieve your goals.
2. TikTok
A more recent social media app called TikTok has experienced tremendous growth recently. It’s an app that enables users to record and share custom 15-second video clips. Currently, it has 1.2 billion subscribers worldwide and 500 million active users per month. With these numbers, it has now eclipsed previous sites like Twitter, LinkedIn, and Snapchat.
3. Instagram
Instagram, which ranks third on our list of social media networks for businesses, is closely followed by Facebook in terms of popularity. Instagram boasts 500 million daily active users and is owned by the same individual who owns Facebook. Facebook’s CEO, Mark Zuckerberg, saw enormous potential in the system. Instagram’s advantages led him to purchase it for $1 billion just 18 months after it began operation, and the site has subsequently expanded. Instagram has access to the same user base and ad network as the Facebook Messenger app because Facebook owns Instagram. Therefore, Instagram offers all of the same commercial features as Facebook, but it also offers a unique set of organic features.
4. Google Business Profile
For your company, you ought to have a Google Business Profile. When someone searches for your business on Google, your Google Business Profile will appear for free. You can use it to advertise your company on Google Shopping, Google Maps, and Google Search. You can publish details like your location, contacts, business hours, and more on your profile. You can also include a link to your website, which will greatly increase traffic to it. Then, clients can post testimonials, submit photos, and ask queries about your company. Use every element of your profile, and whenever your company’s information changes, be sure to update it. Potential consumers and clients will find your business quickly and simply thanks to Google Business Profiles.
5. YouTube
Users can upload and/or watch videos on the video sharing website YouTube. This entails disseminating content to more than 30 million consumers who are online every day and are likely to watch your movies. YouTube offers the advantage of visual content, much like Instagram, Pinterest, and Snapchat. But unlike the other business-related social media sites we’ve highlighted thus far, this one stands out since Google owns it! As a result, YouTube has access to Google’s ad network, which you may take use of while running YouTube advertisements. It also imitates its parent company in that you can use the right keywords to make it easier for people to find your company’s YouTube videos. You may improve the search ranks of your YouTube videos without having to spend more money on advertising. By including the keywords into your title, video description, and the actual list of keywords in the keywords tool, you may do this.